Thursday Stir

By Kyle O'Brien 


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-Hpnotiq, the eye-catching blue liqueur and Grammy nominated recording artist and talented multihyphenate Guapdad 4000, are inviting those over 21 to enter the #HPNOVERSE, an exclusive augmented reality destination that welcomes people into the world of Hpnotiq—complete with an AR camera app with a variety of experiences, one-of-a-kind digital NFTs and an opportunity to win concert prizes. Consumer will also be invited to join a scavenger hunt to unlock a one-of-a-kind experience at physical locations in their local markets, using QR codes. Visit the Hpnoverse here.

-Ogilvy has elevated Devika Bulchandani to global CEO, as Andy Main announces he is stepping down.

-Football season has barely begun and Fox is reporting that it has nearly sold out of its Super Bowl inventory.

-YouTube star MrBeast has opened a burger shop, which turned into a N.J. mall experience that all future celebrity fast food debuts will judged by.

-Gap’s latest campaign, featuring Selma Blair and others, wants to redefine—or rather, expand—the meaning of the term “icon.”

-Influencer agency Whalar is elevating its next generation of creators with an academy that uplifts marginalized groups.

-Givsly’s “Season Without Swag” helps agencies and companies get rid of unwanted holiday swag and instead focus on donations.