Thursday Stir

By Kyle O'Brien 

-As part of the “Make More Good” campaign for the new Kia Sportage Hybrid, David&Goliath created a spot, “Downpour,” which follows an intrepid couple as they set out to distribute free rain coats around Seattle—in a race against the clock of an impending storm, for the good of their community. In partnership with One Warm Coat, the campaign includes a corporate social responsibility effort and social content, shining a light on the 37 million Americans living in poverty and struggling to afford basic needs, including a warm coat.

Brett Edgar has been named the first North American CEO for VCCP in its 20-year history and will be joined by Caroline Grayson as managing director.

-A campaign from Mercedes-Benz, which juxtaposed the logo with images of nature to promote its electric car range, has been accused of greenwashing by sustainability brand WhereFrom.

-Fancy Feast’s latest marketing stunt: a cat-themed Italian restaurant named Gatto Bianco in New York’s Meatpacking District was created in partnership with a Michelin-starred chef.

-United Airlines tapped 72andSunny to create a tongue-in-cheek film, making use of YouTube’s “skip ad” button as a metaphor for removing themselves from long lines at the airport and getting them to on-demand care.

Naomi Duckworth, acd at M/H, a mother and an advocate for mental health, writes about how people can be mental health allies in this era of mass layoffs.

-Ruffles has become the official chip of the WNBA and has signed a deal with A’ja Wilson as its first-ever woman athlete partner.

-NBCUniversal has already sold approximately 90% of its advertising inventory for the 2022 FIFA World Cup.

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