-Miscommunicating on a construction site can lead to some disastrous—and weird—results. Autodesk and Goodby Silverstein & Partners paint the picture of comical misunderstanding in new spot that highlights how commands can be misinterpreted on construction projects. What starts out as a simple “Redo the wall” quickly gets mangled, as it’s passed along a busy site and the spot’s 13-strong cast—and leads to a cascading catastrophe.
-Some of Gen Alpha hasn’t even been born yet, but that hasn’t stopped marketers from finding the tools to market to the youngest potential consumers.
-Publicis Groupe has forecast a stronger financial year than predicted, with potential organic growth of up to +7%.
-To highlight the awe-inspiring power of the Webb, aerospace and defense company Northrop Grumman has teamed with Dentsu Creative for its “Not Shot On An iPhone” campaign.
-Rock magazine Creem is back and it launched with a wild, trippy animated ad featuring a character called Boy Howdy!
-Liberty Mutual is using proven marketing techniques in its “Something to Help You Remember” campaign from Goodby Silverstein & Partners New York.
-Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand.