-Faire La Fête, which is billed as the original champagne from Limoux, France, has launched a new “Très Joy” campaign for all the Karens out there. The ad is about making and spreading more joy, and that’s especially true for the “Karens” of the world. If a viewer’s name is Karen or they know a Karen or a Ken, then soon they will be able to get a bottle on Faire La Fête’s tab. The playful film, produced by creative agency Mirimar and directed by Biscuit’s Andreas Nilsson, was shot in Europe.
-Havas Media Group has opened a B2B advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB.
-Saudi-backed LIV Golf came to Oregon and fans didn’t seem to care that the tournament was put on by a government that didn’t care a hoot about human rights.
-Because of a downturned economy and clients cutting some of their spend, agency Huge has laid off 37 of its staff, according to CEO Mat Baxter.
-Coke Studio, in partnership with VMLY&R, has teamed with musician Halsey to release a new video the song “So Good.”
-The smartest sponsors for the upcoming Euro soccer tournaments are backing women beyond the pitch—running programs and committing to long-term grassroots initiatives.
-Ahead of House of the Dragon’s debut, HBO is rolling out a new global augmented reality app and a San Diego Comic-Con activation.
-To promote Prime Day, set for July 12 and 13, Amazon has dedicated more resources to influencers.
-Skateboarding star Briana King is the star of a THC-infused drink campaign.