Thursday Stir

By Kyle O'Brien 

-This month, Hulu is inviting TV and film fans to “check in to their obsessions” in a new marketing campaign centered around the Hulu Motel—a destination designed for the most obsessed viewers. The campaign, by Anomaly LA, takes viewers on a tour of the motel, from the crowded lobby with patrons desperate to get in, through a series of themed rooms, all sprinkled with easter eggs from favorite shows. In addition, Hulu brought the Hulu Motel to life in Los Angeles.

-Today at Cannes Lions, climate activists from Greenpeace pulled their biggest stunt yet when they stormed the iconic Palais De Festivals with one message: “Ban fossil fuel advertising.”

-This year’s Grand Prix in Brand Experience and Activation went to Vice Media for its museum initiative that used Instagram AR filters and immersive audio.

-Cannes Lions also announced winners in the creative categories—and AB InBev topped one with the continuation of its “Contract for Change” campaign.

-Adweek’s latest podcast talks with AB InBev’s Ryan Verschoor about the brand being named Cannes Lions Creative Marketer of the Year.

-Adweek digs into why brands are reluctant to market to older generations and why that’s leaving money on the table.

-New York Festivals International Advertising Awards announced the shortlist for NYFA 2022. Chosen out of entries submitted from 60 countries, the grand jury determined the shortlist to advance to the next round. Shortlisted entries will now be judged by the 2022 executive jury, led by jury president Fede Garcia. The sessions include the return of a live executive jury in New York. The New York Festival Advertising Awards will announce winning entries the week of July 15.

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