Thursday Stir

By Kyle O'Brien 

-When Agency SOS launched a year ago, the team shared a theme song to explain what the “SOS” in “Agency SOS” stood for. To celebrate the agency’s first year in business, the team put together a whole bunch of new versions of it, ranging from country to bossa nova, love ballad, metal and more, as well as a follow-up to the original.

-UM was awarded the media agency of record role for freelancing platform Upwork.

-The Nordic Leisure Travel Group is appealing to pet parents with an adorable campaign that lets dog owners vacation guilt-free.

-Adweek reviewed the details of the federal privacy bill draft unveiled earlier this month that looks to give people in the U.S. more control over their personal information.

-While there has been an uptick in people looking to buy from brands with purpose, following the recent rise in prices, priorities are shifting from brand purpose to price.

-Publicis Groupe has appointed its own chief metaverse officer—an AI powered Lion avatar named Leon.

-As we honor Juneteenth this year, Mita Mallick, head of inclusion, equity and impact at Carta, writes about three important lessons marketers must understand.

Kourtney Kardashian and Travis Barker are brand shilling for faux chicken products from Daring.

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