-In celebration of Marvel Studios’ “I Am Groot,” a collection of original shorts debuting on Disney+ this year, Wonderful Pistachios has launched its “Groot Gets Crackin’” campaign to showcase the plant-protein power of the snack. The campaign, featuring the tiny monosyllabic Guardians of the Galaxy fan-favorite character, will activate with a 15-second TV spot that will run across linear TV, streaming, digital, social and in select theaters. The spot features the iconic Wonderful Pistachios bag paying homage to its roots with “The Original Plant Protein” written across the screen when a dancing Baby Groot knocks into the text causing all the letters to crash to the ground.
-Bud Light has put its creative account up for review, and incumbent Wieden+Kennedy has declined to defend the business.
-Adweek reviewed some of the more memorable campaigns W+K did for Bud Light over their seven years of collaboration.
-Burger King Austria’s attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of “rainbow washing.”
-As part of its ongoing collaboration with Eames Office that began last year, Reebok is releasing its Eames Office x Reebok Classic Leather shoe collection.
–Velveeta-scented nail polish? Check.
–Rihanna’s Savage X Fenty lingerie and sleepwear brand is continuing its commitment to LGBTQ+ communities with a second Pride collection.
-White Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cinéma verité to introduce its new lemonade hard seltzer.
-Liquid Death performed a blind taste test for its new flavored sparkling water and some people actually vomited.