Thursday Stir

By Kyle O'Brien 

-Front, an enterprise communication software for building strong customer relationships, has launched a new global brand campaign that stars some stiff mannequins. Created in partnership with creative production company Where the Buffalo Roam, the campaign hopes to inspire businesses to bring more humanity to customer relationships, skewering what it looks like when a company loses the “human touch” and needs help.

-To put a spotlight on the “model minority” myth during AAPI Heritage Month, W+K art director Dan Koo and copywriter Titania Tran created “The Myth,” a potent short film that shows how the issue can cause both personal harm and dangerous cultural divisions.

-Deutsch New York has appointed FCB New York executive creative director Samira Ansari as its new chief creative officer.

-Change the Ref and Leo Burnett Chicago have taken home another honor for the “Lost Class” campaign, winning the Black Cube at the ADC Awards, which celebrate design and innovation.

-There’s a new wave of celebrity cannabis influencers, thanks to Cameo and Columbia Care.

Here’s what marketers can learn from Doja Cat’s love affair with Taco Bell, which has sparked a major social bump for the brand.

-In another fast food stunt, Carl’s Jr. and Hardee’s franchises have teamed with Universal Pictures for a Jurassic Park-themed “Primal Menu.”

-Creator alert! Adweek is seeking creators to join its newly launched Creator Network.

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