Thursday Stir

By Kyle O'Brien 

-The first ever brand campaign from Do Good Chicken, by Fortnight Collective, centers around doing good for the planet. Do Good Chicken is a chicken brand that fights food waste and combats climate change, and its “Good for Plate & Planet” campaign shows how it’s possible to fight food waste and combat climate change simply by making a different choice at the grocery store. In one spot, a group of people fighting to save an ice shelf while flanked by a walrus are told there’s an easier way to take action. In another, a simple switch to bikes instead of cars and a change to Do Good Chicken does the trick.

-After a decade in business, Fernando Musa, the founder and chairman of David, is bringing the agency into the heart of the global advertising business: New York.

-Part of Adweek’s Ukraine magazine issue discusses five major directions the Ukrainian creative market will most likely follow post-war.

-Adweek’s latest podcast uncovers how Zillow Offers, Zillow’s home flipping business, went from success to flop.

-In a series of outdoor ads and a 90-second spot from Swedish agency Ingo we see Burger King customers around the world struggling to name any of the chain’s sandwiches except the Whopper.

-Stitch Fix and Keegan-Michael Key are encouraging men to move on from relationships that are hanging by a thread.

-On April 30, sports network DAZN will host the first women’s main event card in Madison Square Garden’s history.

-Asians in Advertising (AIA) has accomplished a lot in the 13 months since its inception, and now it prepares for its biggest effort yet, the Breaking Barriers summit.

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