-Ice cream brand Blue Bunny champions fun in a new campaign from Observatory, which inserts viewers into the bunny-sized world of the Blue Bunny corporate headquarters. “We Make Fun” is Observatory’s first campaign as AOR for Blue Bunny and is accompanied by work from parent company Stagwell across multiple brands of Blue Bunny owner, Wells Enterprises. In the campaign, humans are touring the Blue Bunny headquarters—an office, naturally, run by bunnies.
-As DDB’s new global CCO for McDonald’s, Luis Miguel Messianu has a lofty—but clear—goal: win advertiser of the year at Cannes by 2025.
-Speaking of the arches, a newly developed smoke alarm places an order to the closest McDonald’s restaurant whenever it senses that the owner has burned a home-cooked meal.
-Musicians can now rest easy knowing they can read Guitar Center’s logo without having to imagine that a guitar is the letter “G.”
-Liquid Death has hired a cast and crew of adult film stars to create its latest campaign—and it’s strictly safe for work.
-Droga5 London has named executive creative director Shelley Smoler as its new chief creative officer, taking over from the outgoing David Kolbusz.
-Eleven is bringing on three new executives, naming Kristina Jenkins as chief strategy officer, Juliette Geraghty as executive creative director and Andrea Ogunbadejo as head of production.
-With total net revenue of $3.04 billion (2.8 billion euros) for Q1, Publicis Groupe has performed especially well around new business in media.