-Fitzco won McCormick & Co’s French’s brand last year and added Cholula hot sauce as well. Now, it has released its first campaign for the brand called “Mother of Sauce.” The campaign emphasizes Cholula’s authentic Mexican heritage and the feminine character, La Chila, depicted on its wood-capped bottle. Fitzco shot the work on location in Mexico City and worked with Alina Montero, a Mexican director. The work takes place in kitchens, both in homes and restaurants and invites people to enjoy the flavor with the phrase “Welcome to la familia, where we make your thing, the best thing.”
-DesignRush, a b-to-b marketplace for creative agencies, is like a dating app for agencies: it simplifies the matching process.
-Russia’s war on Ukraine is leaving a trail of devastation across the country, but in the face of tragedy, agency Nebo is resolute in its commitment to continue producing work. It’s also calling on its European peers to collaborate.
-Online lifestyle and furniture retailer Made is set for a pan-European push later this year having appointed Wonderhood Studios to create a campaign following its newly introduced brand refresh.
-L’Oréal’s “Stand Up” campaign with Eva Longoria was created in partnership with global nonprofit Right to Be to tackle street harassment.
-With an eye toward change, legal action organization Clean Slate NY teamed with agency R/GA to fight for a new law that will automatically clear a New Yorker’s conviction record once they become eligible.
-Sour Patch Kids pulled off an upset in Adweek’s March Adness bracket.