Thursday Stir

By Kyle O'Brien 

-Agency Fallon has launched KeyBank’s latest brand strategy and creative campaign under the “KeyBank Opens Doors” platform, which originally launched in 2020. The spots show how KeyBank cares about people and communities and features a voiceover of actress Katey Sagal. “Beyond Banking” shows inspirational moments Key Bank creates for people in the community, while “Souvenirs,” tells three stories of people achieving what they never thought possible through the bank’s programs.

-Omnicom is the latest agency network to pull out of Russia, having disposed of its investments in the country after its invasion of Ukraine.

-Dentsu International is in the process of transferring the ownership of its joint venture in Russia in response to the country’s invasion of Ukraine.

-Indie agency Gut keeps growing and, to help it do so, has named Carmen Rodriguez managing director of its Miami headquarters and hired Joselyn Bickford as head of account management.

-On St. Patrick’s Day, Tourism Ireland wants to entice travelers to visit the Emerald Isle by continuing its “Green Button” campaign.

-Nature’s Fynd, a fast-growing startup that sells vegan products made from fermented fungi, has locked down its first national retail deal with Whole Foods Markets.

-Drawing on his experience as an actor who has “played a pilot twice,” Ryan Reynolds stars in a tongue-in-cheek spot for British Airways to promote a tie-up with his Aviation Gin.

-Convenience store chain Sheetz is teaming up with agency Joan to ask, “Why the Sheetz Not?” in a widespread campaign launching this week.

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