Thursday Stir

By Minda Smiley 

-Make-A-Wish America’s 40th birthday has come at an inopportune time, but the nonprofit is pushing ahead with a campaign to celebrate. Created by Team One and production company Greenpoint Pictures, the organization’s latest PSA features a cover of Coldplay‘s “A Sky Full of Stars” (video above).

The nonprofit, which grants wishes to kids with critical illnesses, has taken a hit due to the global shutdown caused by Covid-19. Richard Davis, CEO of Make-A-Wish America, recently said 5,000 wishes have been delayed because of the virus.


WPP confirmed further cost-cutting measures in its Q1 earnings report. The holding company has also announced that global CCO John O’Keeffe is leaving.

-Publicis has rolled out a money-back guarantee scheme for clients.

-Marketing leaders explain how to keep employees from burning out during the pandemic.

-Anomaly diversity and engagement lead Jezz Chung discusses the emotional impact of the coronavirus pandemic.

-Mondelez International appointed VCCP as lead creative agency for Toblerone.

-As a tribute of sorts to the months spent inside because of coronavirus, the team at Mother Shanghai put together Gotta Cook, a cookbook full of quarantine recipes.