-TBWA\Paris launched this spot for McDonald’s featuring a song from Swedish singer Anna Leone‘s upcoming debut EP (video above).
-Los Angeles-based agency Pitch appointed Sara Bamossy and Marisstella Marinkovic as co-CEOs.
-Nivea parent company Beiersdorf awarded its U.S. media account to OMD, following a review.
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-MINI USA launched a regional media review for its 127 U.S. dealerships.
–Javier Campopiano discusses leaving Saatchi & Saatchi New York for FCB Mexico following the success of “It’s A Tide Ad.”
-The Association of National Advertisers (ANA) acquired the Data and Marketing Association (DMA).
–Dave Trott talks “Reading the Signs.”
-HP released data showing that diverse creative teams make better-performing ads.