-Moxie Interactive appointed Lane Soelberg to SVP, business development and Los Angeles client services, and Chiat alum Christine Bensen to SVP, participant insights. link
-Those who’ve been watching Facebook will now be dependent on it. link
-W+K and Anonymous Content team up and tell us to “Stay Extraordinary” in a new ad for Diet Coke. link
-New York-based, Merkle-owned tech agency LogicLab hired Tony Sherman as director of product operations. link
-YouTube agrees to pay indie musicians in some capacity through its Partner Program. link
-Social media agency Attention lets us know that they’re pro-Foursquare. link
-AMC’s meth-filled hit Breaking Bad finds an ideal sponsor in Jolt. link
-Thanks to the World Cup, TV ad revenue in the UK is expected to grow by 20% in May. link
-Moms are once again the target in a new Facebook app from Fisher-Price. link
-Playstation jabs at Wii, Project Natal in new Move spot. link
-NERD/Neptunes co-conspirator Pharrell Williams is trying a different type of branding by designing lotion bottles for Kiehl’s. link
More: “Wednesday Odds and Ends”