Thursday Odds and Ends

By Kiran Aditham 

-Moxie Interactive appointed Lane Soelberg to SVP, business development and Los Angeles client services, and Chiat alum Christine Bensen to SVP, participant insights. link

-Those who’ve been watching Facebook will now be dependent on it. link


-W+K and Anonymous Content team up and tell us to “Stay Extraordinary” in a new ad for Diet Coke. link

-New York-based, Merkle-owned tech agency LogicLab hired Tony Sherman as director of product operations. link

-YouTube agrees to pay indie musicians in some capacity through its Partner Program. link

-Social media agency Attention lets us know that they’re pro-Foursquare. link

-AMC’s meth-filled hit Breaking Bad finds an ideal sponsor in Jolt. link

-Thanks to the World Cup, TV ad revenue in the UK is expected to grow by 20% in May. link

-Moms are once again the target in a new Facebook app from Fisher-Price. link

-Playstation jabs at Wii, Project Natal in new Move spot. link

-NERD/Neptunes co-conspirator Pharrell Williams is trying a different type of branding by designing lotion bottles for Kiehl’s. link

More: “Wednesday Odds and Ends