Thursday Odds and Ends

By Erik Oster 


-Forsman & Bodenfors launched a new campaign for the Nokia 8 Sirocco (video above).

Lowe’s selected Los Angeles agency Conill, Maine’s Via Agency and South Carolina’s EP+Co as its regional agency partners, following a review. The brand had worked with BBDO for some 12 years.

-WPP released its U.K. Gender Pay Gap Report 2017, which showed a 14.6 percent median gender pay gap and 25.5 percent mean gender pay gap across WPP’s U.K. agencies.

-WPP CEO Sir Martin Sorrell admitted there’s more pressure on creative agencies.

-Agency Isobel drives viewers to the “world’s biggest beer tasting” as Brew Dog attempts to convert one million beer drinkers into fans of its Punk IPA.

-Park Group and Studio Squared merged to form Tilt Creative + Production.

-Johnson & Sekin of Dallas rebranded Rice’s Honey to Local Hive with a new website and packaging.

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