Thursday Odds and Ends

By Erik Oster 

-Agency Roundhouse launched this “What Makes a Classic” spot for Reebok starring Ariana GrandeLil Yachty and Gigi Hadid (video above).

Bill Hader is starring in Pringles’ debut Super Bowl spot, while GoDaddy is skipping Super Bowl LII.

-Mars launched a review of its over $3.4 billion media business as it seeks to consolidate with a single partner.


-Huge president and CMO Jeff Brooks left the digital agency to join mattress company (and Huge client) Casper as chief marketing officer.

-Digiday examines how movie theater-subscription service MoviePass is using location data for its advertising platform.

-Osborn Barr (O+B), an agency with office sin St. Louis, Kansas City and Nashville, promoted Nicole Phillips to senior vice president, account management, insights and data, Adnan Sabic to chief creative officer, Zach Arnold to executive creative director; and Neil Caskey to executive vice president of client strategy.

-Prosper Group added Chevon Hicks to its team of strategic advisors.