-Mistress’s newest ad for the mobile game series Layton’s Mystery Journey features a hamster who solves puzzles. What’s not to love?!
-Former Deep Focus L.A. president Anna Ibbotson joined content agency Cimaglia Productions in the same role.
–Gary Greenberg, formerly of Allen & Gerritsen and his own agency Greenberg Seronick O’Leary and Partners, joined Philadelphia’s Brownstein Group as executive creative director.
-McDonald’s new clothing line makes perfect sense if you don’t think about it at all.
-MediaPost interviewed more than 300 media agency execs, and less than 20 percent admitted to taking kickbacks. Progress!
-Omnicom didn’t perform quite as well as Publicis in Q1. But they also didn’t fire as many people.
-WPP’s Wunderman announced a new partnership with “global startup accelerator and incubator” Founders Factory. We’re still not quite sure what that means.