-Mediaedge:cia lands Bacardi’s $200m global planning account without a pitch. link
-Mother opened an L.A. office with Devo (?!) as its flagship client. link
-Yahoo and Microsoft have been cleared to move forward with their search deal. link
-The $600M Merck media biz is up for grabs. link
-Coke “Live Positively” vs. Pepsi “Refresh Everything”: Who wins the soda war? link
-Entertainment marketing firm Bender/Helper Impact added former Ketchum executive Zlata Faerman to its New York office. link
-Today in media fails. link
-NBC nixed a plan to do an “it was all a dream”-style promo for Jay Leno’s Tonight Show return. link
-LG’s “Give it a Ponder” campaign, now with virtual beard. link
-Mediabank partners with Critical Mass to create global analytics scorecard. link
More: “Wednesday Odds and Ends”