-Schiefer Chopshop launched “Easy to Switch, Easy to Save” for Boost Mobile (video above).
-Peroni is launching a creative review following its sale to Asahi Group last year.
-Organic launched “#StudyFest” for AT&T to help the kids survive finals week.
-GroupM promoted Lindsay Pattison to a new role as chief transformation officer.
-Advertising Week hired Mari Kim Novak as president.
-Independent Los Angeles agency Zambezi is launching a commercial production/post production company called Blink Studios. Alex Cohn will lead Blink Studios as head of content.
-Marketing firm Grandesign acquired Hadley Media, a company that specializes in staging events at Comic-Con, CES, etc. for “for mid-seven figures.”
-Wunderman D.C. executive vice president, CCO Tuesday Poliak explains how she landed her first agency gig.
-According to Digiday, “Brand snark and slang on social media doesn’t work.” But you already knew that.
-Publicis is involved in an accounting row with “French shareholder group Gouvernance en Action, its director Fabrice Remon and French magazine L’Obs.”