-CP+B and Kraft Macaroni & Cheese show you how to “Swear Like A Mother” (video above).
-R/GA promoted Chloe Gottlieb and Taras Wayner to roles as co-chief creative officers and welcomed several new hires.
-More About Advertising wasn’t super impressed by Grey London’s “radical” new campaign for Marks & Spencer.
-AdAge wasn’t super impressed with this year’s Star Wars memes either.
-But you can check out 72andSunny’s Twitter feed for all your Lucasfilm needs.
-Kantar Media revealed which advertisers spent the most on new creative last week.
-Facebook’s ad sales for the first quarter of 2017 grew by over 50%, thanks to largely to the mobile boom.
-Chicago-based independent tax, audit and advisory firm Grant Thornton LLP selected gyro as its agency of record.
-Agencies are pretty into Snapchat’s new self-serve ad platform.