–U.K.’s Channel 4 launched an in-house ad called “We Are the Superhumans” promoting the Paralympics (video above).
-Adweek explains “Why Retail-Minded Marketers Are Intrigued by Pokemon Go’s Forthcoming Ads.”
-The Drum explains “What new PM Theresa May’s government means for the UK’s advertising sector.”
–Havas’ Tom Goodwin has some very good ideas regarding all-Pokemon agencies.
–How douchey would your kid have to be to wear a shirt reading “Sorry ladies, I only date models?”
–“Anti-agency” launched by three W+K London vets says it will work directly with clients. Sound familiar?
-Omnnicom claims advertisers are “‘Tapping the Brakes’ on Digital Spending.”
-Adweek takes a look at boutique creative and design agency Viceroy Creative’s work for the Commercial Spaceflight Federation.