-Ride-booking app Lyft and Sony Pictures teamed up on a Ghostbusters-themed campaign which also promotes key lime-flavored Hostess Twinkies and Hi-C Ecto Cooler (video above).
–Quebec-based recreational product manufacturer BRP appointed MediaCom as its North American media buying and planning agency.
–Coca-Cola group director, global brand PR Judith Snyder is leaving the company after 14 years.
–M&C Saatchi Mobile appointed Sarah Casebolt to the newly-created position of business development director, U.S.
-Digiday explores “Why Stella Artois is going big on mobile video.”
-Ad spending took an immediate hit following the Brexit vote.
-MEC New York senior associate planner Kristen Corbisiero explains “Why You Should Send Young Talent to the Cannes Lions Festival.”