Thursday Odds and Ends

By Erik Oster 

-FCB Cape Town and NetFlorist used a “Happy Cam” to show how flower delivery leads to smiles (video above).

-Digital marketing agency Overit appointed Joe Arcuri as the director of product and UX.

-Mindshare explains “Why The Social Conversation at Cannes Has Decreased” this year.

-Comedian Rob Delaney thinks he has this diversity in advertising thing figured out.

-The Drum talks with “Microsoft’s Kathleen Hall on why data-driven creativity is a must.”

-This year’s Saatchi New Directors Showcase featured an AI-created film.

-Arnold Worldwide launched “The Jack Daniel’s Barrel Hunt” for the brand’s 150th anniversary.