–BBDO Duesseldorf created a tiny “CapCam” camera that lets consumers shoot footage at a 360-degree angle for Beck’s (video above).
-McCann London now has its own shoe, inspired by the art-deco-style building at 7-11 Herbrand Street the agency calls home. Yes, really.
-The Marketing Arm Chicago appointed Scott Malaga as vice president, sports consulting.
–Max Lenderman, CEO of Boulder-based Project: Worldwide agency School claims “Marketers Are Out of Touch With the Concept of Being a Father Today.”
-Calgary-based customer engagement-focused marketing firm Cult Collective appointed Jwee Peng Tan as vice president, ideation.
-New York-based digital marketing agency, Reason2Be appointed Elaine Lee as digital strategist.
-U.S. first quarter online ad revenues hit an all time high of $15.9 billion dollars this year, according to the Interactive Advertising Bureau (IAB). That’s over 155 times what Martin Sorrell made for 2015!