-redpepper built a doorbell for its office out of an albino icade and integrated it with slack notifications (video above).
–Brands are pushing agencies to diversify.
–As part of its “classic parts,” campaign, Volkswagen Belgium is rewarding drivers who still have their old models by sending them an authentic mix tape (on cassette) in the mail.
–W+K and Verizon created an in-game smartphone for Minecraft.
-Adweek explores “How Regional Chains Are Competing in the Fast-Food Breakfast War.”
-Toro, “a leading worldwide provider of outdoor maintenance equipment and solutions” appointed Minneapolis-based Periscope as its new creative agency of record.
-LBB examines “How Jaguar and Y&R New Zealand Pulled the Ultimate VR Prank.”
-Kellogg Company appointed former Kimberly-Clark CMO Clive Sirkin as chief growth officer.