-Saatchi London created this “Shooting” video depicting “Adfolk in the real world” (above).
-Innocean Worldwide Europe appointed Jay Rhee as its new president and CEO.
–Jeff Goodby asks, “Is Cannes getting bigger and smaller at the same time?”
–MEC unveiled MEC Velocity at Cannes, “a new predictive modelling technique borrowed from epidemiology to create purchase journey simulations and predict consumer behaviour and interactions with brands.”
-The Watsons launched an online look book for Bartlett Tree Experts.
-Saatchi & Saatchi worldwide creative director Pablo Del Campo claims “Print Is Not Extinct.”
-MDC Partners chief financial officer David Doft says, “Agency Reviews Are Poaching Season For Us.”