-Boston-based agency The Fantastical launched “DSL Arm” for Olympus (video above).
-New York-based emerging-technology consultant Andy Maskin explains why Black Mirror is required viewing for marketers.
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-MUH-TAY-ZIK | HOF-FER appointed Rachel Gold as senior brand strategist.
-Fox pictures teamed up with Trulia to promote its Poltergeist reboot with a property listing.
-Digiday explores “How Kellogg’s partners with publishers on programmatic.”
-Mashable examines Game of Thrones actors in advertising.
-Dick’s Sporting Goods division Field & Stream Specialty Stores named Brunner its agency of record.
-Avios Travel Rewards Programme appointed Holler as its first social media agency.