Thursday Odds and Ends

By Erik Oster 

-Boston-based agency The Fantastical launched “DSL Arm” for Olympus (video above).

-New York-based emerging-technology consultant Andy Maskin explains why Black Mirror is required viewing for marketers.

-MUH-TAY-ZIK | HOF-FER appointed Rachel Gold as senior brand strategist.

-Fox pictures teamed up with Trulia to promote its Poltergeist reboot with a property listing.

-Digiday explores “How Kellogg’s partners with publishers on programmatic.”

-Mashable examines Game of Thrones actors in advertising.

-Dick’s Sporting Goods division Field & Stream Specialty Stores named Brunner its agency of record.

-Avios Travel Rewards Programme appointed Holler as its first social media agency.