-Hometown, UK launched “Fly like a penguin” for Dubai International Airport (video above).
-Tourism Santa Fe named Fuseideas as its new advertising and marketing partner.
-Good Scout Group, “a social good and cause marketing consultancy” joined Causemedia Group, “an independently owned, integrated family of agencies.”
-Havas Media Group UK launched a new integrated social unit, Socialyse powered by Cake.
-Baltimore-based agency GKV was named the agency of record for Wisconsin health insurance provider Network Health.
-Philadelphia full-service marketing communications agency LevLane created a traffic safety campaign for the city’s Office of Transportation and Utilities.
-Lego will unveil its Simpsons Kwik-E-Mart set at SXSW tomorrow.
-PinSeeker Consulting, “a marketing consultancy dedicated to maximizing marketing ROI for clients and advertising agencies” launched today, headed by industry veteran Peter Alemian.