Thursday Odds and Ends

By Erik Oster 

-J3, the J&J agency associated with McCann, launched this online campaign for Listerine (video above).

-Ridley Scott’s RSA Films and Wild Card are launching the joint marketing venture 3AM, “geared towards the development of new forms of content and marketing for modern, global audiences.”

-AKA NYC developed a multi-platform advertising and marketing campaign for It’s Only A Play based on the selfie.

-Native Pictures announced the signing of Ben Briand, Ruben Latre, Luca Guadagnino, Sophie Edelstein and Prmry for exclusive U.S. representation in commercials and content.

-Brand Learning announced the appointment of Paul Randle as digital capability director.

-The Ad Council announced yesterday that 16 new executives have been elected to the Board of Directors.

-HSBC and Saatchi & Saatchi London launched a campaign prompting the bank’s international golf sponsorship portfolio.

-Taco Bell explains its social media blackout.