Thursday Odds and Ends

By Kiran Aditham 

-Former Tribal Worldwide global business director Jason Dorin has joined integrated agency Catch New York as its first managing director.

-Are you just #tryingtoohard? Find out for yourself via Axe’s “Social Effort Scale,” which was created by Barton F. Graf 9000 and unit9 (above). link; link


-So, what are analysts saying about Apple’s $3 billion acquisition of Beats? link

-L.A.-based shop Oishii Creative has hired Carlos Penny as its head of business development.

-The folks at Legacy, known for the anti-smoking truth campaigns of course, have rounded out their agency roster by appointing Ketchum as PR agency of record. If you recall, Legacy tapped 72andSunny to serve as creative AOR in February and MediaCom as media AOR last November.

-Toronto-based post-production outfit Rooster Post has added editor Paul Proulx to its roster.

-The Department of Transportation has issued a $200,000 fine (a slap on wrist?) to Southwest Airlines for violating the full-fare advertising rule. link

-Publicis Groupe CEO Maurice Levy calls the now-defunct Publicis-Omnicom merger a “shattered dream.” link