-We had no idea this was going down, but the folks at FreeCreditScore.com have launched a contest in which they challenge you to make a better commercial than they did (promo clip above). The contest ends March 28. link
-White-pants/white-shirt-loving party-rocker Andrew W.K. is the new face of Playtex’s “Fresh + Sexy” wipes. Well played, Playtex. link
-So, did Facebook gamble on its News Feed overhaul? link
-O&M Toronto and Dove, the parties behind “Real Beauty,” talk to “those responsible for manipulating our perceptions” in a new clip called “Thought Before Action.” link
-Digital/ecommerce marketing company Acquity Group has been named search AOR for Chicago-based Argo Tea.
-Former OMD chief strategy officer Ernie Simon will head up Group M’s new consulting unit called, aptly enough, Group M Consulting Services. link
-Following a review, Dallas-based indie agency Firehouse was named AOR for Blackmon Mooring, a national brand specializing in resident and commercial cleaning as well as disaster restoration.