-BBDO Toronto and FedEx show us how geese and puppies really communicate in North America (above).
-Saatchi & Saatchi worldwide digital CD Tom Eslinger was picked as the first jury chair for the new Cannes Lions Mobile category. link
-Walmart, adidas and Toyota are among the marketers opposed to ICANN’s Top Level Domain expansion program. link
-Gulf States Toyota (GST) appointed Boston’s MMB and ZenithOptimedia division Zenith Media as creative and media AOR, respectively.
-Heineken USA launched a creative review for Amstel Light. They just can’t make up their minds, can they? link
-B-Reel developed a multiplayer gaming experience called EELS. link
–Forbes looks into Facebook’s new advertising model. link
-VFX company Pixomondo hired Ntropic/Radium alum Simon Mowbray as creative director for commercials.