-With a little backing from Wunderman/Y&R, the Dubai Lynx launched a Young Marketers School. Guess calling it “ad school” feels cliched. link
-Can a metro station double as a bedroom? IKEA puts it to the test in Paris (above). link
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-Digital marketing agency Rauxa acquired San Francisco-based digital design/dev firm ThoughtMatrix.
-Mac vs. PC? Guess who came out on top. link
-Vitro lost the battle for Asics to 180 Amsterdam. link
-Aching to be a Cannes Lions 2012 delegate? Well, registration is open. link