-A new campaign from Grey for the World Wildlife Foundation raising awareness of microplastics informs viewers they’re consuming the equivalent of a credit card per day (video above).
-Publicis’ Cannes presence will include 50% fewer entries than in 2017.
-Marketers won’t leave YouTube unless audiences do.
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-Snapchat will present research on Gen Z’s creative tendencies at Cannes.
-Adweek alum Kristinna Monllos examines “Why agencies should unionize.”
-French women in the ad industry are staging an “alternative Cannes” and highlighting gender inequality in the industry.
-Ferrero USA appointed independent agency Terri & Sandy as U.S. creative agency of record for Nutella, following a review.