Thursday Morning Stir

By Erik Oster 

-McCann London channels travel ads in its “Visit XBox” spot for XBox One X Enhanced (video above).

-CarMax appointed The Martin Agency as its creative AOR.

-It’s official: consultancies are the “new competition,” WPP says.


-Juul hired Craig Brommers as its first CMO as it hopes people forget about the accusations that the company marketed to teens.

-VMLY&R hired Karen Boswell to lead it experience practice in the EMEA region.

-Agency staff numbers saw a slight decline for the first time in nine years.

-GetCraft chief growth officer, former Ogilvy Malaysia CEO David Mayo argues clients want creativity and agencies are undervaluing it.

-AdAge talks with Ogilvy chairman emeritus Shelly Lazarus.