Thursday Morning Stir

By Erik Oster 

-A classroom full of cats reminds you to get your feline spayed or neutered in this “Cat Math” PSA from The Ten Movement (video above).

-Samuel Adams parent company Boston Beer Co. selected Hearts & Science as its media buying and planning agency, following a review.

Justin Hooper, one of the creatives behind Carl Jr.’s infamous risque spots, launched his own agency called Undynable.

-Unilever’s CMO Keith Weed is unimpressed with agencies’ data offerings.

-Publisher¬†Topix sued Defy Media for $300,000, claiming it’s owed that sum for ads it ran while part of the Defy network.

-Publicis India hired Nishant Jethi as executive creative director.

-Zenith executive vice president, head of innovation has a blunt description of influencer marketing.