Thursday Morning Stir

By Erik Oster 


-Barkley launched a “Big O Yes” campaign for Big O Tires (video above).

-A report from French investment bank Natixis claims that holding companies are takeover targets and Accenture “looks a credible buyer.” 

-Brands need to pay more attention to voice strategy.

-Scroll CEO Tony Haile says “Ad blocking is a consumer signal.”

-Publishers unwittingly bought fake traffic on pages containing ads for brands such as  JPMorgan Chase, Amazon, KFC and Visa. 

Over 20% of U.K. brands plan to decrease programmatic ad spending, according to QueryClick’s Programmatic Ad Fraud Transparency report.

-The Drum lists “The Best Creative Campaigns of 2017.”

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