-MullenLowe China gives orange juice the Willy Wonka treatment for Minute Maid (video above).
-Consumer watchdog group Truth in Advertising wants California regulators to investigate Gwyneth Paltrow‘s Goop for alleged deceptive advertising.
-Long ads are still cool…on internet radio.
-Y&R Philippines hired Onat Roldan as its new CEO.
-Creature founder and CEO Dan Cullen-Shute explains why he won’t be selling his independent agency anytime soon.
-Brands are reassessing cause marketing after recent backlashes.
-Chucke E. Cheese’s The Pizza Time Players are breaking up after four decades.
-Reality and competition shows were top destinations for advertisers as spending on broadcast placement for new creative saw a slight increase last week.
-FCBInferno freelance creative Jon Beach discusses “The terror of Trivago’s tube takeover.”