-WPP’s GrupM is merging MEC and Maxus (to save money, duh).
-Agency collective Pledge Parental Leave “Shows Why Giving New Parents Time Off Is Good for Business.”
-Hilton is the most LGBT-friendly brand, according to Logo.
–Burger King decided to “abdicate” its royal title in the wake of a poll pitting the chain against King Phillipe of Belgium.
-But don’t expect Maurice Lévy to go away anytime soon. (He’s working full-time as chairman of the supervisory board.)
–James Miller is leaving Facebook’s Creative Shop to help launch CHI&Partners’ new integrated production company, The Kitchen.
-Adam&Eve/DDB CCO Richard Brim says, “All teams should hate advertising.”