Thursday Morning Stir

By Erik Oster 

-Something Different launched “Poker Night,” the latest in the campaign it launched for Spectrum in April (video above).

-WPP’s GrupM is merging MEC and Maxus (to save money, duh).

-Agency collective Pledge Parental Leave “Shows Why Giving New Parents Time Off Is Good for Business.”

-Hilton is the most LGBT-friendly brand, according to Logo.

Burger King decided to “abdicate” its royal title in the wake of a poll pitting the chain against King Phillipe of Belgium.

-New Publicis CEO Arthur Sadoun outlined his vision for Publicis to “become a platform” instead of a holding company.

-But don’t expect Maurice Lévy to go away anytime soon. (He’s working full-time as chairman of the supervisory board.)

James Miller is leaving Facebook’s Creative Shop to help launch CHI&Partners’ new integrated production company, The Kitchen.

-Adam&Eve/DDB CCO Richard Brim says, “All teams should hate advertising.”