-BBDO Bangkok utilized Tunnel Vision Theory in its “Speed Blinds You” spot promoting safer driving for the Thai Health Promotion Foundation (video above).
-YouTube tasked agencies and filmmakers at SXSW with creating 6-second takes on classics.
-Ad-buying platforms are increasingly placing nationalist extremist site Breitbart on brand-unsafe lists, reducing transactions with the outlet.
-Tea brand Yogi selected Cutwater as its agency of record.
-Heineken brand director of global sponsorships Hans Erik Tuijt says Snapchat’s audience is too young for the brand, it will build its mobile strategy around Instagram.
-McCann Worldgroup Australia named Pat Barron as national CCO.
-Big tech and media companies attracted more attention than startups at SXSW this year.
-Nielsen ranked the top 100 agencies in the U.K.