Thursday Morning Stir

By Erik Oster 

-Freelance creative director Ted McCagg teamed up with Subvoyant director Jason Cacioppo and composer Patrick McArthur to launch this anti-Trump “Us vs. Them” spot (video above).

Erin Johnson‘s lawyers say the initial filing against former JWT CEO Gustavo Martinez is “just the tip of the iceberg.”

-Today in “Are these ads sexist?”: Vera Bradley’s “It’s Good to be a Girl” campaign.


-PS260 partner and editor Maury Loeb argues to “Respect the Format: Stop Chopping Up Spots to Make ‘New’ Content.”

-McDonald’s, Gatorade and Unilever were some of the first brands to launch Snapchat API campaigns.

-Accenture Interactive managing director Joy Bhattacharya shares “the view from the world’s biggest digital agency.”

-Getty Images announced a new partnership with the Women’s Sports Trust to increase the visibility of women’s sports and female athletes.

-Theranos laid off forty percent of its workforce. No word on whether that includes former TBWA executives.