Thursday Morning Stir

By Erik Oster 

-Wunderman Phantasia created RemixGram, “The first DJ mixer on Instagram” for Miller (video above). 

-Why are there so few female creatives? Outgoing BBH deputy executive creative director Rosie Arnold says it’s “because men approve, buy and judge the work.”

-More About Advertising examines “the Sorrell and Green approaches to a disrupted business world.”

Snapchat is partnering with Oracle to measure the impact of its digital advertising in the physical world.

-Campaign editor-in-chief Claire Beale says “A big idea is not enough.”

-LBB’s Laura Swinton thinks we should “Use Cannes 2016 to Champion Freedom, Love and Self-Expression.”

-Taylor Herring co-founder James Herring lists “The 25 greatest publicity stunts of our time.”

JWT London’s Carmen Bekker thinks you can win new business at Cannes by asking your would-be client to “speak or DJ” at your event.