-BBDO Bangkok created “Safe&Sound,” a music app which lowers music volume when near roads and rail tracks (video above).
-Weather.com (which is owned by IBM) plans to roll out digital ads that viewers can communicate with (thanks to Watson) this fall.
-The Drum takes a look at “The question McDonald’s marketers are asking before they place technology bets.”
–Does your agency have plans for whenever you go into forced retirement?
–Kastner & Partners owns…a barbershop. In Madrid. Click click click.
-Everybody who knows what an ad blocker is uses an ad blocker.
–Eww with the digital buzzwords…like “digerati,” for example.
–Who talks the most bullshit at Cannes? (Spoiler: everybody.)