-Axe nixed DDB Puerto Rico’s “Sexy Beast” campaign (video above), saying it didn’t fit with brand’s more “progressive” new direction.
-Ancestry.com appointed OMD as its new media agency, following a review.
-Budweiser announced a partnership with six Olympic/Paralympic athletes as part of the brand’s sponsorship of the Olympic and Paralympic 2016 Team USA.
–Publicis and Citi are launching a new campaign called “Make It Here.” There will be TV, though AdAge doesn’t have it yet.
–The Guardian has “jumped in the deep end of the pool” on VR.
-LBB talks with Poo-Pourri founder and CEO Suzy Batiz, and vice president of creative Nicole Story, on “why an honest, head-on approach is the only way.”
-Marketing consultancy R3 appointed Melissa Lea as managing director in the U.S.