-BETC Paris launched “The Flood” to promote McDonald’s McFirst Menu (video above).
-Krispy Kreme is looking for a new CMO as it transitions into a “marketing driven company.”
-Digiday examines the ad world’s waning interest in Pinterest.
-Starbucks pledges to donate all of its leftover food through a program called FoodShare, in partnership with nonprofit Feeding America.
-Omniwomen founder and executive vice president Janet Riccio explains why Omniwomen hosted a panel discussion on women’s leadership with five male CEOs.
-Nielsen shares more connected TV data as its Total Audience Measurement rollout is delayed.
–Shangri-La Hotels and Resorts appointed a fully-integrated agency team led by Digitas LBi, with support from BBH and ZenithOptimedia, as its AOR.