Thursday Morning Stir

By Erik Oster 

-Weight Watchers’ stock price rose nearly 30 percent following Oprah Winfrey‘s appearance in an ad endorsing the brand (video above).

-Adweek takes “a Month-by-Month Look at the Most Engaging Brand Content of 2015.”

-Scape founder Jeff Povlo explores “5 Ways Brands Can Build Active Communities in 2016.”

-gyro London managing director Kate Howe asks “Is This The One New Year’s Resolutions Every Company Should Make?

-Adweek explains “Why Starbucks Sold Out of Those $200 Swarovski Gift Cards.”

-Mashable examines brands which “epically failed in wishing everyone a happy New Year.”

-Adweek explores “Why ESPN Isn’t Worried About New Year’s Eve Competition for the College Football Playoff.”