Thursday Morning Stir

By Erik Oster 

-Lyft teamed up with Skybound to launch a “Lyft Zombie Delivery” initiative for Halloween (video above).

Menstrual-underwear maker Thinx’s outdoor ads are set to take over the Bedford Avenue L train station beginning on Monday, November 9. 

-Adam&Eve/DDB CEO James Murphy explains “How to be a Creative Agency CEO.”

-The Drum asks a series of social media experts “whether millennials are really ditching social.”

-Quartz explores “How the US government helped McDonald’s climb out of its sales rut.”

-Vice Media co-founder and CEO Shane Smith says “we’re going to change the way TV is monetised with native ads.”

-“Despite Earnings Gloom, Don’t Count Twitter Out,” says Jay Wilson in Gartner.

-Adweek explores “How a Zombie-House Marketer Is Fleshing Out Its Twitter Strategy for Halloween.”