Thursday Morning Stir

By Erik Oster 

Mr. President created this inaugural campaign for global fashion retailers (video above).

-SC Johnson appointed Ann Mukherjeeas its first chief marketing officer.

Martin Sorrell says “We need to rename advertising.”

-Adweek talks with Ogilvy & Mather worldwide chief creative officer Tham Khai Meng about “Today’s ‘Breathtaking’ and Limitless Era of Creativity.”

-At their Advertising Week session yesterday, David Droga and Lorraine Twohill talked “Mobile, VR and Logos That Don’t Make You Vomit.”

-Campaign asks “Can ad blockers clean out brands’ ‘cheap sushi’?

-NBCUniversal is partnering with Jason Blum‘s Blumhouse Productions to produce branded content targeted at millennials.

-The New York Times examines “The Cost of Mobile Ads on 50 News Websites.”