Thursday Morning Stir

By Erik Oster 

-Moe’s Southwest Grill released “Chip Guitars Rock!” in celebration of its Quesopalooza free queso day (video above).

-Campaign examines the creative arms race at media agencies.

-Altice acquired Cablevision for $17.7 billion.


-Facebook will start allowing advertisers to use a third-party to measure ad viewability on the platform.

-Marketing asks “Why are we so scared to question creative for poor ad performance online?

Mullen Lowe Group is considering launching a media arm in the U.K. and hired Jonathan Fowles as chief media officer.

-Adidas launched a global review for an agency to engage existing customers and handle some digital activity.

-Ad blocking apps are numbers one and four on the iPhone App Store Chart.